Course Curriculum

    1. C-Factor and Theory of Mind

    2. Executive Function and Impulse Control

    3. Addressing Corporate Imbalance

    4. General Effects of Diversity

    5. Teamwork Relevant Business Applications

    1. The World of Raymond Cattell (The Core)

    2. The World of Bargh and Carson (Cognitive Disinhibition)

    3. The World of Epstein, Cameron and Stickgold

    4. Fear of Failure (Convergent/Divergent)

    5. What to Do About It (Imposter Syndrome)

    6. Creativity & Innovation Relevant Business Applications

    1. The Importance of Empathy and Theory of Mind

    2. The Neuroscience Behind the Behaviors

    3. Boosting Empathy and Theory of Mind

    4. Theory of Mind & Empathy Relevant Business Applications

    1. Are There Really Generational Personalities

    2. The Economics of Being a Millennial

    3. Introduction to Five Behavioral Insights

    4. Five Behavioral Insights

    5. Generational Issues Addendum

    6. Intergenerational Leadership Relevant Business Applications

    1. Executive Function Review—What Is It, Why It Matters

    2. Executive Function in the Real World

    3. Boosting Executive Function

    4. Strategy & Mission Relevant Business Applications

About This Course

  • $249.00
  • 32 lessons
  • 4 hours of video content
  • Instructor: Dr. John Medina

The Brain Science of Leadership in the Age of Ideas Masterclass

Human-Centered Leadership for the 4th Industrial Revolution


Dr John Medina


Dr. Medina is a renowned neuroscientist who has worked with some of the world's most innovative organizations, including Google, Microsoft, and Apple. He is the author of the New York Times bestseller "Brain Rules: an international best-selling book that has been translated into 35 languages. Medina has a lifelong fascination with how the mind reacts to and organizes information. As the father of two grown children, one already in the workforce, he has an interest in how the brain sciences might influence the workplace of the future. In addition to his research, consulting, and teaching, Medina speaks often to public officials, business and medical professionals, school boards, military audiences and nonprofit leaders. ​ Medina lives in Seattle with his family